Attachment between friend and romantic partner Case Study

Attachment between friend and romantic partner - Case Study Example The study has covered 50 respondents (students) of Bournemouth University age ranges from 18 to 25 with their academic qualifications of bachelor degree for survey. The selected respondents' versions in terms of their relationship status with their friends and romantic partners (now and then) are the findings of the study. The research survey was carried out in the month of '', 2009. On one hand, the study has explored the relationship status in terms of attachment level of students at their different ages with their friends and romantic partners considering their dependency level and competitiveness attitude towards them and on other hand, it has tried to analyse why the attachment style of students will differ as per their age variations with their friends and romantic partners. Through these two explorations, a substantial contribution to identify the behavior of students at different ages with their different relationship (Friends/Partners) status can be supposed to say. According to Bowlby (1973, 1980), experiences with attachment figures generate representational or "working models" that guide behaviour, affect, and perceptions in later relationships. The earliest working models are formed during infancy and early childhood, partly in response to interactions with parents and other significant caregivers (Van IJzendoorn, 1995). During social development, models of different attachment figures coalesce into more generalised, higher-order models of the self and significant others, even though models of central attachment relationships remain intact (Main, Kaplan, & Cassidy, 1985). Throughout childhood and adolescence, working models of new people and new relationships begin to develop based on these earlier models. New models, therefore, are not entirely independent of earlier ones given that earlier models guide how information about new persons and relationships is encoded, processed, interpreted, stored in memory, and eventually acted on (Bowlby, 1973; Collins, Guichard, Ford, & Feeney, 2004; Crittenden, 1985). Effective modulation of negative emotional experiences is fundamentally important to both mental and physical health. This process is associated with an individual's experiences of security within attachment relationships, and that this association is mediated by parasympathetic nervous system functioning. These findings open up a host of provocative questions regarding the basic biopsychology of the attachment system and the multiple ways in which interpersonal experiences with attachment figures become integrated, over time, into psychological, behavioral, and biological patterns of emotion regulation. Future research on these issues is important for integrating the increasingly sophisticated bodies of knowledge on social relationships and physiological functioning that have developed within the social-psychological, developmental, and behavioral medicine traditions. Such integration is critical for elucidating how and why humans' most intimate and important relationships shape bot h mental and p

Human abortion Essay Example | Topics and Well Written Essays - 2000 words

Human abortion - Essay Example Recently there has been frequent talk in many states in opposition and in support of the abortion law. Abortion law some say is ethically incorrect as it takes away a life of a fetus which is growing inside a woman's womb in a sort abortion takes away a life while some say that abortion is right as they see the only way for eradicating any signs what a rape victim might hold to. The Roe Vs Wade case of 1973 is not for off from fortifying the fact that abortion is real and deadly issue which engulfs American cause of freedom. Roe v. Wade, (1973), was a landmark US supreme court case establishing that most laws against abortion violates the constitutional right to privacy, overturning all laws outlawing or restricting abortion. It is one of the most controversial decisions in U.S. Supreme Court history. The decision in Roe v. Wade prompted a decades-long national debate over whether terminating pregnancies should be legal (or more precisely, whether a state can deem the act illegal if it chooses to do so); the role of the Supreme Court in constitutional adjudication; and the role of religion in the political sphere. Roe v. Wade became one of the most politically significant Supreme Court decisions in history, reshaping national politics, dividing the nation into supporters and rival camps, and inspiring activism. Opposition to Roe comes prima... quality and personal freedom, and those who believe in the privacy of individual over collective rights, although the opposition to Roe often reference the privacy of the individual when referring to the unborn child. The case originated in Texas in March 1970 at the behest of Linda Coffee and Sarah Weddington, both young attorneys from central Texas. "Jane Roe and Richard Roe", a standard alias for anonymous plaintiffs, was used to protect Norma McCorvey's identity. After the initial lawsuit was filed, the case was expanded to include several other parties, including: James Hubert Hallford, a licensed physician who had been arrested for violations of the Texas abortion statutes; "John and Mary Doe," aliases for a married couple whose doctor had advised against pregnancy. At the time of the case, McCorvey claimed that she had become pregnant by rape. She has claimed and rescinded her support for the Supreme Court decision. During the case, Weddington kept private the fact that McCorvey had been raped. The law stated that having or trying to perform an abortion is a crime, except by "medical advice for the purpose of saving the life of the mother." The suit claimed that the laws were unconstitutionally vague and omitted the rights guaranteed to pregnant women by the First,Fourth,Fifth,Ninth, Fourteenth Amendments. In Dallas County, Texas the district attorney Henry Wade was the defendant in the case. A three-judge district court ruled for "Jane Roe", but refused to grant against the enforcement of the laws. Both "Jane Roe" and defendant Wade appealed to the Supreme Court and the case was argued there by Weddington and Texas assistant attorney general Jay Floyd on December 13, 1971. Burger proposed that the case be put over for reargument, and the justices, unimpressed

LOreal Strategic Management Change

LOreal Strategic Management Change 1. INTRODUCTION. During the last years the organizations have been going through a process of expanding their barriers to reach new markets across the globe, this process in known as globalization, this describes the process by which societies, cultures, and economies happen to be integrated creating a massive market all over the world in which different companies can be part of. The following report was made upon LOreal analyzing how every acquisition made by the company was a fundamental part to become the leader and biggest cosmetic company in the beauty industry, how did they enter the US market by acquiring the main US brands at that particular time, and finally it will analyze their implemented strategies and market challenges showing how new strategic partners can make possible growth through globalization. The centre of attention of the report will be focused on the internal and external influences to LOreal, and how globalization could affect policies and decisions made by the company. LOreal was created by Eugene Schueller in France 1907 and named after his first product LAureole, the aim of this French chemist was to create the first synthetic hair-color product ever made and then start selling it within France and perhaps some parts of Europe, however, as the time goes by, LOreal positioned as the leader in European hair color market and skin care, but this wasnt good enough for them, as they wanted to reach new markets as the American, and Asian, therefore, LOreal made certain acquisitions, as well as the implementation of new market strategies and corporate strategies to successfully reach their goals. 1.1 SWOT ANALYSIS THEORY. Now the first part of the report will be focused on the primary internal and external influences that the company is subject to, to be able to analyze this influences, I would like to use the SWOT analysis which is a strategic planning method to identify the internal and external factors that are contributing or retaining the company to achieve their goals, The strengths and weaknesses refer to the company and its products whereas the opportunities and threats are usually taken to be external factors over which the company has no control. SWOT analysis involves understanding and analysing the strengths and weaknesses and identifying threats to the business as well as opportunities in the marketplace. Once that is done, we can then attempt to exploit strengths, overcome the weaknesses, grasp the opportunities and defend the organization against threats. This is one of the most important parts of the planning process. SWOT analysis asks the questions that will enable you to decide whet her your company and the product will really be able to fulfil your plan and what the constraints will be.[1] 1.2 STRENGTHS. LOreal has gone through different types of management from their creator, to the CEO Owen Jones, Jones management style has brought to the company a revolution from a French based cosmetic company to a world leader in the cosmetic industry, LOreal main ability is to acquire local cosmetic brands (Ralph Lauren Fragrances, Helena Rubinstein)[2] re-arrange their operational strategy and finally place them in a better location among the competitors, their brand management has been a massive tool to position LOreal in the place they are, as every single product and brand they manage is aiming to an specific segment of the different markets, rather than placing their products indiscriminately as every market has a different demand to be supplied. Another strength of LOreal that can be clearly identified is their patent desire to invest in Research and Development, with this we can assure that LOreal is an organization that is looking forward to implement the latest technology in all their products so that they can efficiently satisfy all their customer needs. They spent and average of 3% of their revenue in R D, when the average of the industry is less than 2%[3], LOreal is aware that in the days we live in, any advance in technology represents a competitive advantage and subsequently thats the best manner to own a market. LOreal has also shown their strength when it gets to marketing campaigns as they know that in order to be successful internationally you must be flexible and able to adapt to new environments, and to be more specific you must e able to produce exactly what a customer is demanding, which is the case of Savannah-Based Carson, which had a 35% share of the US ethnic hair care market and established presence in South Africa, this market has an estimated value of 1 billion dollars, according to LOreals product manager â€Å"You cant pretend to be No 1 in the world and forget about 1 billion consumers of African origin†[4] 1.3 WEAKNESSES. Now to look at the weaknesses of the company, even with the success of the globalization impact, LOreal havent done so much to diversify their products, rather than that, they have focused all their efforts in developing products for the main areas the work on (hair, skin, make up, and perfume). With the US brands acquisition, LOreal split into 3 main product divisions, consumer, professional, and luxury, in his objective to be the world leader in the beauty industry, CEO Jones has focused his efforts on the consumer brands as they are easier to retail, and relatively less expensive therefore is not that hard to build up a reliable data base, however the other 2 areas are very important as well an eventually if they focused their efforts on improving either one or even both of them the response may be positive and subsequently they will be able to reach a bigger portion of the market.[5] Another weakness of the company, and is commonly seen in this kind of organizations is the decentralized organizational structure, with this I am referring to the flow of information and control of the company due to many subdivision, this could affect the production level of the company because of the need of giving reference the other members of the board and directors of the company. 1.4 OPORTUNYTIES. Due to the good performance of LOreal, they have had certain opportunities which they knew how to use, for example the market in Africa, as they had the vision to recognize the enormous potential of this market, now LOreal is the leader of this segment, which wasnt very attractive to the competitors, at the first stage because they didnt know that people in Africa may be interested in this sort of products which lead them to lose interest for this segment and as a consequence LOreal settle down as the leader of the industry by implementing their acquiring strategy along with specific marketing strategies, basically, LOreal realized that the main thing to take over Africa was to develop a product which completely satisfy the population , due to this, LOreal invest in a multi million dollar research and development facility in Chicago to focus exclusively on the hair and skin needs of the people of African-American descent.[6] As stated before another big opportunity for LOreal to grow is to focus more on their line of dermocosmetics (anti-aging), as this area has a very small portion of the revenue and considering the research network they have, it would be interesting if the focused their efforts to create a new anti-aging product at affordable price and distributed through their channels to reach a bigger population. LOreal being the world leader of the beauty industry could diversify trying to enter new markets such like the clothing taking advantage of their well known name as they already have a strong influence over the new trends of fashion in terms of make up, hair and skin care. 1.5 THREATS. In relation to the threats and challenges, even that LOreal is the market world leader; there are some competitors in the industry and competitors for every single product division of LOreal (consumer professional luxury), competitors like Estee Lauder, Proctor Gamble, Revlon, and Max Factor, specially for the Japan market, which is the market that LOreal is aiming to control. LOreal is the world leader in the industry, however their competitors have been able to strategic place some of their products in the actual market, reason why LOreal is considering acquiring an other brand (Nivea) so that they can gain a better position in the European market. 1.6 SWOT MATRIX STRENGTHS * The ability to acquire new brands and transform then into new market leaders WEAKNESSES * Lack of diversity on their product catalogue OPPORTUNITIES * As they have all the knowledge and capacity they are able to explode new markets such like the African market THREATS * Some other competitors in the industry that currently are stronger in some other segments of the market like in Asia Now that the SWOT analysis has been done, its clear that the reason of success of LOreal is the focus they have implemented on their strategies, as they have been able to identify internal and external influences that gives them a competitive advantage over the rest of the competitors in the industry, as they know exactly where do they want to be, how are the going to achieve their goals, and what is the best way to get to that desire success. Profit margins are easily destroyed when companies focus on internal issues versus the external conditions that affect customers. Revenue comes from the outside, from customers buying products or services, not from implementing new technology, re-engineering business processes or building great teams. Focusing on external forces increases the bottom line. In fact, by shifting to an external focus, companies can often increase profits from 5 to 10 percent. An external focus, however, means more than just gathering competitive and market intelligence. It takes more than empty customer-centred rhetoric. It starts with the CEO and requires core behaviours to focus on where the money comes from.[7] 2. GLOBALIZATION. The second part of this report will be analyzing the following topics: * The impact of globalization in the organization. * How does it affect their policies and decision making, * How effective has LOreal been according to this new situation. 2.1 CONCEPT OF GLOBALIZATION As stated in Time International (1999), globalization means that countries, economies, companies or people in general are coming closer together. This is not because they are forced to do so, but because they want to do so. In fact they want so much to come closer to others that they cannot help themselves. As worldwide communications get better, information, technology, people and financial flows move faster. The cultural assumptions and premises of democracy and free markets spread and become more readily accepted. This very attractive and almost irresistible globalization process becomes more widespread[8]. Friedman (2000) states that the driving force behind globalization is free market capitalism, which uses free trade and competition to create virtual rulers of the world markets. These very powerful capitalists make economies to increase and be efficient. With the opening up of world markets, globalization has become a major force shaping both management theory and practice. Forces of globalization have been accelerating and, as such, are shaping policies and behaviours of nation states as well as corporate entities all over the world.[9] 2.2 How did LOreal become the biggest beauty company? The acquisition strategy implemented by LOreal guide them to be the world leader company in the beauty industry; all these US acquisition they made created a sub division within their products catalogue, consumer, professional, and luxury, LOreals success is a clear example of how to implement a corporate strategy and manage a brand internationally to achieve a massive growth even when the market they sell their products in isnt very steady, the key was to understand and successfully satisfy the needs of every customer through its products like they did with the Wet Lipstick in Japan, or the Research and Development process they carry out to satisfy the afro-American customer needs. LOreal has the capacity to reach more people across the world than any other beauty company thanks to their distribution channels and also is able to generate a bigger income rather than other companies due to their big products catalogue. 2.3 The Acquisition process. As stated in the case, the success of LOreal was achieved thanks to all the acquisitions made through out the world and especially in the US, all the process began by acquiring Ralph Lauren, and Helena Rubinstein which was a cosmetic maker with international distribution, after five years of negotiating process LOreal took full ownership of both companies. The next acquisition of the company was Redken in 1994 however the new products launched under LOreals ownership werent successful so they decide to rename the company to Redken 5th Avenue NY. Following their process the next company to be acquired was Maybelline which was the third largest company completely based in the US and it was very attractive due to their anti-aging line that was very eye-catching to young population, in the market this is very representative for LOreal as this will bring a new image to the company renewing the old French fashion, turning it into a fresh young image. Soft Sheen and Carson was a key element in the acquisition process as they brought a whole new market to the company that hasnt been taken care of because the current competitors didnt realize that that segment of the population may be interested in this sort of products, and in addition LOreal invested 3% of their revenues in research and development to create a new product specially for them. In the 2000 LOreal bought Matrix focusing on their professional line supplying the need of hairdressers and beauty saloons with a high quality standart. The most important acquisition made by LOreal was made in the 2000, they bought Kielhs after a three year countership, the owners finally agreed to sell their company after they realize that they couldnt meet the demand, however some of the employees werent very happy about the new acquisition as they thought that the company wont have any independence left after LOreals take over, this new acquisition was very important for the company as Kielhs could bring a better position related to the store high-end segment of the business. 2.4 WHAT WAS THE ROLE OF ACQUISITIONS IN THIS GROWTH? The prospect of increasing profitability and market share by acquisitions continues to exercise a more seductive and immediate appeal to business leaders than a reliance on growth alone. There has always been a substratum of mergers, acquisitions and, indeed, divestments in all developed economies. However, the extent of this depends on the buoyancy of the economy. The periodic rise and fall of such activity has heightened debate among managers, academics, politicians, and regulators about acquisition activity and their benefits, as well as ethical considerations (Vinten, 1992). Mergers and acquisitions (MA) have a unique potential to transform firms, and to contribute to corporate renewal (Angwin, 2001). They can help a firm renew its market position at a speed not achievable through internal development (Haspeslagh and Jemison, 1991; Harrison, 2002). [10] Value creation is the important objective in successful acquisitions. Yet, empirical and other studies continue to highlight the low success rates associated with acquisitions. No matter how attractive is the business opportunity associated with an acquisition process, value is not created until capabilities are transferred, and people from both organisations collaborate in order to create the expected benefits and the unpredicted opportunities. This collaboration relies on the will and ability of managers from both organisations to work together towards a new future. The key to integration is to obtain the participation of the people involved without compromising the strategic task. Finding similar organisational cultures and management styles has become a common panacea for avoiding employee dissatisfaction that could undermine MA performance. Different authors agree that it is important to consider cultural compatibility as a criterion for screening potential candidates for MA. On the other hand, managing the cultural differences has been proved as a more realistic and successful strategy in integration processes than finding the ideal culture fit. Buono and Bowditch consider that successful integration can be achieved even between diversified organisational cultures. This viewpoint is adopted in this exploratory study. It examines the strategies being used by executives that encourage employees diversity tolerance while allowing for learning to occur within parent and acquired firm. It looks at the strategies the firms implemented to facilitate the units to work together, and integrative practices involving firms within the same industry but from different countries and contrasting corporate values. In bringing together firms with different skills and knowledge bases, acquisitions create unique learning opportunities for the partner firms. As recently argued by management researchers, knowledge and the capacity to create, transfer, transform and utilise it are the most important sources of a firms sustainable competitive advantage[11]. Acquisitions have played a very important role in LOreals growth, particularly in their expansion through out the world, the more companies the acquire the bigger LOreal was getting as well as their profit, in 1996 they bought Maybelline for $758 million dollars and began a complete restructuration of the brand, starting from moving the headquarters within the USA. With all the restructuration LOreals CEO Owen Jones successfully achieved to reach from 3% to 15% on the nail market, they have also raise their sales in nearly a 100% and positioned Maybelline in over 70 countries. Globalization has had a very positive impact over LOreal as due to this they had the need to reorganize their company making some sort of decisions like relocating their headquarter for the USA operations in Chicago so that they can have control of all the operations taking place in America in a central place where they can keep track of all their progress, this has also brought another issue related to globalization which is the technology, LOreal has invested 3% of their revenue in developing new products where the average of investment in this field in the industry is around 2%, technology has also brought new channels of communication where they can easily be in touch within the company and also they have been able to use cost-efficient distribution channels thanks to their acquisition of Soft sheen-Carson as they had developed cheap delivery systems. 2.5 LOREAL EFFECTIVENESS LOreal has been going through a massive change since their beginning as they started their business creating a synthetic hair-color product to be sold in France and probably around Europe, the response of the people to the product was so good that the company decided to enter the beauty market, diversifying their product catalogue not only to hair care but to skin care as well, with the result of being the market leader. However the effectiveness of the company is not very clear at this stage as the product by itself cant guarantee the success of the company, instead of that, a good strategic management along with a visionary CEO can bring a major strength to the organization and will build confidence within the company to achieve their goals as they stated at the beginning, well, this is the case we are analyzing, as previously stated, CEO Owen Jones had the vision to expand the boundaries of the company by acquiring strategic partners that can contribute to a massive growth for LOr eal, his leadership enables him to see and opportunity of expansion taking advantage of the globalization boom and his vision of opportunities where the competitors didnt see anything was a key to succeed in some parts of the world, LOreal was bright enough to understand that the needs or likes of the people in America were not the same as the people in Asia or in Africa reason why they decided to create products for every single market and this gave them the opportunity to be the world leaders in the market. After all this facts it is clear that LOreal has had a very effective response to the new changing environment as they are prepared to adapt to new situations and is a company willing to deal with organizational change, this is a enormous benefit for the company as they can easily gain competitive advantage at a low cost of opportunity. 2.6 IMPROVEMENT AREAS. LOreal is the world leader company in the beauty industry thanks to their brilliant management and their products; however there is always a little extra that can be done to reach that additional little piece of the market. In my point of view I would suggest that the company hire an Asian Marketing Manager hopefully with a strong Japanese background in order to be able to completely take over this market as this market has a huge potential which was proved with the Wet Lipstick, perhaps if they invest some part of their revenue in research and development as the did with the African market, they might get a very good response as all the markets should be kept in mind as a big opportunity. LOreal could also consider expanding to the Latin American market and specially the South American, now that they control the US market (North America), they can implement their expansion strategy to take over central and south America which is a market that havent been explode yet or not as much as they could. LOreal could implement the same strategy implemented by Dell in Brazil, as they decided to relocate their plant in South America (Brazil) in order to manage all the market from there, taking advantage of the Mercosul market which enables the company to save on taxes within the continent. And finally LOreal should consider to extent their products catalogue to clothing and accessories as this may give them a competitive advantage over the rest of the companies in the same industry, it is very important to try to be always one step ahead of the company and be visionary in order to predict what the market wants and how to supply that demand. 2.7 CONCLUSION. After analyzing this case it is clear how important is to have a good strategic management and understand how the environment can affect every organization from the most insignificant change to any huge change that may involve any of the decisions of the company, its understandable that the vision of the CEO of the company can bring success to the organization and build a good know how that will enable the company to enter new markets. 2.8 REFERENCES. [1] Westwood, John. How to Write a Marketing Plan (3rd Edition).London, GBR: Kogan Page, Limited, 2006. p 27. [2] LOreal and the globalization of American beauty, Page 5. [3] LOreal and the globalization of American beauty, Page 15. [4] LOreal and the globalization of American beauty, Page 9. [5] LOreal and the globalization of American beauty, Page 2. [6] LOreal and the globalization of American beauty, Page 9. [7] Emerald Insight Staff (CB). Change Strategies.Bradford, GBR: Emerald Group Publishing Limited, 2004. p 4. [8] Samli, A. Coskun. In Search of an Equitable, Sustainable Globalization: The Bittersweet Dilemma. Westport, CT, USA: Greenwood Publishing Group, Incorporated, 2002. p 21. [9] Samli, A. Coskun. In Search of an Equitable, Sustainable Globalization: The Bittersweet Dilemma. Westport, CT, USA: Greenwood Publishing Group, Incorporated, 2002. p 34. [10] Emerald Insight Staff (CB). Mergers and Acquisitions. Bradford, , GBR: Emerald Group Publishing Limited, 2005. p 4. [11] Emerald Insight Staff (CB). Mergers and Acquisitions. Bradford, , GBR: Emerald Group Publishing Limited, 2005. p 5.

grendelbeo Who is the Monster - Beowulf or Grendel? Essay -- Epic Beo

Who is the Monster - Beowulf or Grendel? My first impression of Beowulf was that of an enigmatic, somewhat esoteric work, a necessary evil on the way to reading the more important works. After a closer reading of the much-celebrated epic, I had a revelation. And what a revelation: Beowulf is wonderful! Perhaps it was the translation, or it might have been the basic substance of the work itself, but I found myself devouring the poem. I discovered two specific areas of appeal: 1) The fundamental attraction of the archetypical super-hero and 2) the more contemporary trend in modern culture to attempt to recapture the experience of this particular era via popular fiction and film.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The ideal of the hero is a concept so completely integrated into the human psyche as to be virtually built-in. From Homer's Ulysses to Nietzsche's Ubermensch, we as a race of beings are fixated on the individual who makes things happen, who gets things done, p referably with a healthy dose of bravado. Perhaps this is attributable to an innate sense of vulnerability in each of us, that unsettling little voice which whispers to us that, despite all our efforts, we have overlooked some crucial factor which will lead to our ultimate demise. The hero has no such insecurities: he is invincible!   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is interesting to note that not only has the hero figure continued to thrive in the collective human consciousness, but, in our own western culture, the Beowulf-prototype has come full circle: there is a whole genre of fantasy novels which center on one form or another of the Anglo-Saxon warrior tradition, as well as a veritable plethora of movies. Fleet upon fleet of ring-prowed ships sail ever-onward on the seas of our imagination, on qu... ...pand the characters, making them more whole, more three-dimensional.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Looking at the two works side by side, a question arises: Who is the true monster? Beowulf fans will, no doubt, assert that their hero is the undisputed good guy, and that Grendel was a vicious bastard who got what he deserved. But the Gardner perspective offers an interesting twist: Beowulf was insane! An unbalanced, obsessive weirdo babbling bizarre gibberish into Grendel's ear as he rended the unfortunate creature's arm from his torso. This latter interpretation is not as far-fetched as one might think; the police departments of every major city in this country contain a certain number of these so-called "heroes," men so mired in violence that their perceptions become distorted, that they ultimately become the very thing they've fought so hard to defeat.

Cognitive Theory Detailed Outline

* Cognitive Theory Outline I. Theory: Cognitive Theory (CT) a. Key Concepts: i. The way a person’s mind collects and categorizes information is built into schemas. Those schemas help build associations with future thoughts, emotions and behaviors, as they determine how we categorize an experience. Schemas influence our recall of an experience (good or bad), our emotion (positive or negative), and our behavior (acceptance or avoidance), and how we relate it mentally to similar new situations that we encounter.If the schemas that are built within are faulty, they can cause a domino effect of inappropriate thoughts, emotions and behaviors until the faulty view is challenged and the old schema is replaced with a new one. ii. The most primitive schema houses our automatic thoughts. iii. Automatic thought can be visual or verbal. Other characteristics of the three types of automatic thought show that it; (1)is distorted, yet occurs although no evidence exists to support the distorte d thought (ex.Telling yourself you are the worst person in the world and believing it); (2) is a correct automatic thought, but the conclusion the patient draws isn’t (ex: I failed the test, so that means I’m stupid); or (3) is an accurate thought, but still dysfunctional (It will take me all night to finish his project! The behaviors associated with this thought becoming overwhelming and cause anxiety, which lessens the concentration and work output) (Murdock, 2009, p. 318). iv.Automatic thoughts are coexistent with our deeper thinking thoughts, as they are quick snapshots of thought that come about spontaneously without any reflective thought (Murdock, 2009, p. 318). v. CT Theory doesn’t believe that humans are innately good or bad, but rather neutral, whereby humans are seen as â€Å"organisms adapting to the environment† (Murdock, 2009, p. 319). vi. â€Å"CT assumes both an external, objective reality and a personal, subjective, phenomenological oneà ¢â‚¬  (Murdock, 2009, p. 319). vii. CT is most a â€Å"theory of psychological dysfunction† (Murdock, 2009, p. 319). viii.Murdock (2009) provides that Clark and Beck concluded that â€Å"cognitive processes evolved to enhance adaptation to the environment, and hence, survival (p. 319). ix. In CT, the â€Å"basic needs of humans are thought to be preservation, reproduction, dominance, and sociability’ (Murdock, 2009, p. 320). x. The cognitive model says that perception determines emotions and behavior. xi. Three types of cognitive processes that individuals have are; automatic (can be innate- suited to preservation and survival); conscious (the actual act of thinking), and metacognitive (an examination of how we think). ii. â€Å"Two kinds of cognitions are important in CT: core beliefs and assumptions, roles and attitudes† (Murdock, 2009, p. 323). xiii. CT theory asserts that human functioning is a product of what you learn and genetics. xiv. Recently, two ty pes of temperaments have been presented within the theory- autonomy and sociotrophy. Autonomous people strive towards mastery and control and rated self-worth and achievement without regard to others, while sociotrophic people rank themselves against others in terms of worth.These types approach thinking, and life differently based on their perspectives, therefore they feel and react differently. xv. CT recognizes that people can be illogically functional, meaning that you can function even if you have illogical beliefs, i. e. , someone who is functionally depressed. xvi. Issues are born in how an individual constructs his or her reality, which is based on â€Å"innate, biological, developmental, and environmental† factors (Murdock, 2009, p. 327). b. Key Theorists: xvii. Aaron Beck is the key theorist for Cognitive Theory.He also recognizes other cognitive theorists as influences, including Magna Arnold, George Kelly, and Albert Bandana. c. Appropriate Populations for the The ory: xviii. Appropriate populations for this theory may be those that need anger management, are suffering from depression, bipolar disease, manic depressives, substance abuse disorder, panic disorder, anxiety disorder, eating disorders, schizophrenics, personality disorders, and social phobias; Western populations, Chinese and other Asian populations . Inappropriate Populations for the Theory (Explain why. ) xix. Possibly some non-Western cultures, Latinos, Asians, American Indians, those that are highly spiritual, Indian populations, and those who are gay, lesbian, bisexual or transgendered may experience challenges with regard to this therapeutic approach. e. Therapist’s Role: xx.The therapist is to assess the client’s thoughts, get a full psychological evaluation, examine client cognition to bring awareness to client as a means for improving cognitive thinking (by asking questions that lead the client to arrive at a counselor predetermined destination, thus giving them ownership and responsibility), help the client make specific goals, analyze those goals from a CT prospective, develop a cognitive plan for clients, and teach the CT model. f.Client’s Role: xxi. The client is to establish goals for therapy, remain independent throughout the process, learn and implement the CT model and remain active and engaged in the therapeutic services. xxii. The client is a student who collaborates with the therapist, and eventually, leads therapy as sessions show proof of the client’s growth. g. Theory Strengths: xxiii. This theory’s roots â€Å"lie in both behavioral and psychoanalytic approaches† (Murdock, 2009, p. 319). xiv. CT is â€Å"structured active, collaborative, and psychoeducational† and â€Å"emphasizes a scientific approach† (Murdock, 2009, p. 332). xxv. â€Å"The goals of CT are to identify and change faulty information processing and to modify beliefs that support psychological dysfunction to ones that are more adaptive† (Murdock, 2009, p. 333). Rebuilding or rewiring thought processes as they relate to primal schemas should allow the individual to present with more adaptive behavior. xvi. Cognitive and behavioral techniques are used in CT. Some of those techniques include; questioning (socratic, or leading questions), downward arrow (diagram of thoughts, starting with those close to the surface and moving down to the core), thought recording (journal worksheet), behavioral environments (choosing behaviors that challenge faulty beliefs- ex: if you say I never have fun, choose to start oing things that you think would be fun), activity scheduling (build a calendar that keeps client engaged in life), graded tasks (breaking bigger tasks into smaller ones as to not be overwhelmed), problem solving, imagery (replacing negative images, or turning them off by interrupting the associated thought), role-playing (or behavior reversal). h. Theory Limitations: xxvii. The length of time can be considered a limitation of CT, as it is typically a short term intervention (Murdock, 2009, p. 332). xxviii.Change in schemas may need more time to occur than suggested in CT, specifically if the dysfunction resides in a core schema structure. xxix. The theory is difficult to use, as it may be harder to locate the root issues built within the deeper schemas. xxx. CT ignores the client’s emotion and history in favor of his thinking (Murdock, 2009, p. 343). i. Key Terms (Write a short definition for each. ): xxxi. Cognitive Therapy describes systems that highlight awareness and understanding of dysfunctions to bring about interventions and changes in the way people think, react, feel and behave. xxii. â€Å"Schemas are cognitive structures that organize the barrage of information with which we are constantly confronted† (Murdock, 2009, p. 320) xxxiii. Stereotype threat is â€Å"the anxiety aroused by the prospective risk of believing and confirming a negativ e stereotype about yourself because you belong to a group that has been negatively stereotyped â€Å"(ex: poor people are uneducated) (Murdock, 2009, p. 322). xxxiv. Core beliefs are stored within our schemas, and contain our most basic, fundamental beliefs, and are therefore the hardest to modify. xxv. Immediate beliefs are â€Å"assumptions, rules and attitudes† about what â€Å"should† and â€Å"must† be (Murdock, 2009, p. 323). xxxvi. Simple schemas involve â€Å"physical objects or very distinct, simple, ideas, such as dogs, books, computers and so forth† (Murdock, 2009, p. 323). xxxvii. Automatic thoughts are spontaneous assessments or pictures that exist along with our more conscious, deeper thoughts (Murdock, 2009, p. 323). xxxviii. The mode is defined as â€Å"networks of cognitive, affective, motivational, and ehavioral schemas that compose personality and interpret ongoing situations† (Murdock, 2009, p. 324). xxxix. The conscious contro l system is responsible for metacognition and intentional behavior, such as that based on personal goals and values (Murdock, 2009, p. 324). xl. Primal modes promote preservation, survival, reproduction, and sociability. (Murdock, 2009, p. 324). 1. There are four types are primal modes; threat, loss, victim (evolved to protect and preserve survival) and self-enhancement (helps the person adapt) (Murdock, 2009, p. 24). xli. Primary modes that are dysfunctional are caused by changes in environmental factors. Those changes caused a reaction in the individual which may present as a person with dysfunctional thinking. xlii. Constructive modes help you build through the experiences you encounter as you live. â€Å"They are associated with positive emotions and adaptive characteristics and include (a) the capacity for intimacy, (b) personal mastery, (c) creativity, and (d) independence† (Murdock, 2009, p. 25). xliii. Minor modes are conscious and narrowly â€Å"focused on everyday life situations, such as reading, writing, social interaction, athletic activities† (Murdock, 2009, p. 325). xliv. Photoschemas are â€Å"inmate patterns that interact with experience to develop the modes†, as the modal theory explains (Murdock, 2009, p. 326). xlv. Health is â€Å"information processing that allows the individual to meet his goals of survival, reproduction, and sociability† (Murdock, 2009, p. 327). xlvi.Cognitive triad is the â€Å"depressive’s negative views towards the self, the world, and the future† (ex: I’m a bad person, the world caused me to be this way, and we’re all going to hell. ) (Murdock, 2009, p. 328). j. Is this theory research based? Evidenced based? (Justify your rationale. ) xlvii. This theory is research based, as Murdock shares that â€Å"Cognitive Therapy is perhaps that most well-researched counseling approach in existence, with an overwhelming amount of empirical support for its effectiveness wi th a variety of client problems. She also notes that the â€Å"evidence for the theoretical assumptions and structure is less impressive† (Murdock, 2009, p. 344). k. Special training requirements: xlviii. This therapy requires the therapist to be culturally aware and sensitive the client’s needs. Reference Murdock, N. L. (2009). Theories of counseling and psychotherapy: a case approach (2nd Ed. ). Upper Saddle River, NJ: Pearson Education.

How Language Transformed Humanity Essay

The evolutionary biologist Mark Pagel states, in his speech, that language is the most powerful, risky and revolutionary characteristic of the human being ever evolved. The purpose of the speaker is to inform about the great and potent features of this trait. Pagel explains to us that when we talk, we are able to transfer thoughts in someone else’s mind and vice-versa using such a form of telemetry. In other words this process is similar to what happens between TV remote control and television. According to this biologist language is one of the most subversive means that we can use to express ourselves. One very representative example is the censorship and the awareness that we have to pay attention to when we say or write anything. Going on, Mr Pagel poses two important questions: he asks the reason why language evolves itself, and why it evolved in our species and not in others. The answer is that only human beings have a special feature named â€Å"social learning†, which lets us improve ourselves by watching and copying the actions that someone else did. Such a revolutionary characteristic could also prevent us from making the same mistakes and allows us to do the same action better than before. So we make progresses, whereas the smarter animals remain doing some activities over and over again, without big advancements. As a result of the social learning or, as anthropologists call it, cumulative cultural adaptation we can make stuff, and all the things that surround us are consequences of this process. Now we are moving towards a critical point, which is: â€Å"Why do we have language? †. First, Mr. Pagel states that social learning is visual theft. We can learn stealing ideas and benefit from the best qualities of someone else, without working on something or persevering on it. Secondly he reveals us that when human beings discovered this aspect of social learning (thousands of years ago) arose a dilemma: â€Å"How can we preserve our best ideas and avoid that others steal them? †. Our ancestors could have behaved in the following ways: concentrating themselves in small groups so as to bequeath the acquired information to offspring. But the result would have been isolation and a slight improvement. Or they could have created a system of communication to start cooperating with one another and share everything useful. Obviously they had chosen the second option and in this way language was born. So the solution to the previous dilemma is communication. Then Mr. Pagel points out how peculiar the fact is that we have 8000 different languages spoken on Earth. More surprising is that the greatest density is located in the smallest areas such as islands. This is related to the tendency of people to isolate in small groups in order to protect identities and cultures. On the other side nowadays we communicate a lot more than in the past. But our modern world founded on connectivity and cooperation is limited by the variety of languages. This raises the question: â€Å"is it possible in our globalized and standardized world to have all these different languages? †. Mr. Pagel has no answer but it seems inevitable that our destiny might be a one language world.